Video and Animation
During my time with Gravy I spent a ton of time creating videos and ads to help explain the core functionality of the app and to help drive downloads. A majority of my work was done using After Effects and Audition.
Using the power of Airbnb’s Lottie, After Effects and Bodymovin, I also animated various elements and characters to help breath life into the app. This is a tool I’ve become very familiar with and enjoy using.
Gravy App Store Preview
The challenge was to create a new app store preview video that could also be used as a promo/demo for prospective brands and influencers. Not only did I need to showcase live footage but I also needed to highlight and explain unique features of the app without a voice over or caption.
Tools Used: After Effects, Sketch, Audition, Photoshop
It’s Gravy Time Intro
Before each show went live, we ran a 15 second hype video to excite the audience. The goal of the clip was to make it quick, memorable, and fun to watch.
Tools Used: After Effects, Sketch, Audition
Facebook Ad Spot
We needed a Facebook ad that left you feeling like everyone was winning cash on this hot new app and you’d be a fool not to download and give it a try. The challenge was to highlight a collage of real people’s reactions and show them quickly, all while teasing the app.
Tools Used: After Effects, Sketch, Audition, Photoshop
Facebook Ad Spot 2
The goal of this particular ad was to showcase the core functionality of the app in quick 15 second clip. The voiceover narrative helps guide the explanation and keeps the clip moving along nicely.
Tools Used: After Effects, Sketch, Audition, Photoshop
Simple Animations make all the Difference
